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Different prices: shelf-v-till

What are my rights if a product I bought was advertised at one price on the shelf and a dearer price when I went to the till?

Put simply, the price marked is in contract law “an invitation to treat”.  The actual contract is made at the checkout and if you are given a higher price at the checkout you are free to reject it and put the product aside without buying it.  This is governed by a case in 1953 British Pharmaceutical Association v. Boots Chemists.  And in relation to contracts it remains the law today. 

 

That said, if the Listener had a voucher that implied the special price marked was legally binding that might change things. But otherwise a simple error can be rectified at the till by the shop. 

 

Separately, there may be a breach of the pricing regulations, however, which could possible bring about a prosecution against the store.  This is a criminal matter and doesn’t give the listener any rights.

The issues raised in the answer to this NewsTalk listener's question are dealt with in a general way as can only be the case on live radio. Before relying on the advice given in this answer, whether you heard the broadcast or are for the first time reading the issues here please do not rely on the broad advice given. For a detailed professional opinion please consult a qualified legal advisor and for further details read our disclaimer on the Home Page.

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